I vote photo if for no other reason than the fact that it would be way too much work to render. But yeah it does have a kinda "fake" vibe.

Just tried again this morning and it seems to be working!

Bought it and on my watch says that location services need to be enabled for the app on my phone. They are, but I still get the error, any ideas?

I assume the renderer has to be available on a Mac so that narrows it down. I doubt they use just one but I feel like I heard they used Cinema 4D for some things. Most of their products have materials that are pretty easy to reproduce so it seems reasonable.

In my opinion their renders break down a bit when they have to simulate organic materials like leather on the apple watch: https://www.apple.com/v/watch/a/apple-watch/images/leatherloop_detail_large.jpg

It doesn't look like they're using displacement maps. There are a lot of highlights were there shouldn't be. See how the real thing looks different:

http://static.squarespace.com/static/4fa14d3ce4b08a53fa26468e/541084a3e4b00c94d885cded/541084bae4b09a04d20c6a0d/1410368703119/AppleWatchHODINKEE-11.jpg?format=1500w

http://static.squarespace.com/static/4fa14d3ce4b08a53fa26468e/541084a3e4b00c94d885cded/541084b1e4b09a04d20c69f1/1410368693741/AppleWatchHODINKEE-8.jpg?format=1500w

Microsoft uses Keyshot and they look pretty good too: https://www.keyshot.com/wp-content/uploads/2013/01/gallery-0002.jpg

I second Maxwell, great output, network rendering, plugins, and a lot of post processing flexibility.

Thanks! Yeah, I kinda lucked out on both of those. :)

http://instagram.com/joseph

Played for about four hours yesterday, and it was fantastic! The interface was beautiful, I was a little skeptical about using a cursor for menu nav but it works really well! The parallax is a nice touch.

Thanks for doing this! Looks like they're all taken now, I tried about 10 of them and no luck. :(

I don't think that's it, it's too blue and kinda looked like an illustration. http://9to5mac.files.wordpress.com/2014/06/img_00071.png?w=348&h=618

http://images.apple.com/osx/preview/mac-and-ios/images/mac_and_ios_mac_phone.jpg