Another way to think about this is: what is the cost of bad design, or no design, at all? The cost benefits can range greatly. In the digital space, a good user experience can result in lower support call volume, for instance.

Something else to consider here is that Design Thinking isn't necessarily meant for designers, per se. It's great for showing non-designers how a design-based process can be applied to a business strategy. I have found that designers are some of the most resistant to using design thinking, oddly enough. I think the words do matter. I have seen many designers create things without giving a second thought to what the user need is.

Natasha Jen's assertion that there is no criticism in the process shows a total lack of real experience using the method. When you start showing things to users, you need to put your fragile ego aside and listen to them. I didn't get the sense that's a superpower of her's, based on this talk. Having other designers sit around and bash your ideas is just a total waste of time, when you can have your customers sit around and bash your ideas.

I also agree the title is total click bait and it's really easy to take pot-shots at using Post-it's. I am a designer. I love design thinking. I love hearing people make intelligent arguments for where the process is weak - just like the "design school process" is weak. This felt like all the same bullshit I've heard before, with no real substance or new thinking.

I think this post needs "Warning: Parallax"

Muji gel 0.38 and Tombow dual brush pens for adding color/highlight/shadows. I like to sketch out my notes - makes the info stick.

The uniform illustrations are like something from a twisted jcpenny catalogue. Quite a find.

I heart ZURB Foundation