@joelcook Your response resonates with me. I agree 100%. Speaking from experience, you must gradually move into a more directorial role in your environment. And I say environment, because the behavior should extend past "work". The way I like to think about it is, as what is your personal "brand experience" you want people to have with you? Do you want to simply stay in your lane as a designer? Or do you want to be more influential in your department? And by doing that, your performance as a designer is the expectation, so being great at it won't be enough. Its your words, your actions, your motivation, your inspiration, that you can provide to the people around you, which will help elevate you to the next level.