Spent some time wrapping up the design for the 221B Baker Street Brewery identity. Tons of fun playing with all the ideas and packing these full of subtle nods to the Holmes lore and avoiding it feeling cliche or corny — deerstalkers anyone?

Extended the identity throughout the packaging, in-brewery executions, and signage. Thanks for the motivation to my partner Steph — feels good to make some pretty things for the sake of making.

Now I just need a rich and bookish beermaker like myself to stumble across these and make them.

I called them out on twitter and then deleted my account. but agree — no one cares.

It was a no spec work rebound but i deleted my dribbble account after they defended themselves by saying it wasn't spec which it totally is.

https://twitter.com/HarriganWorks/status/1141793541896773635

Ya. It’s scummy. I did the no spec work rebound and after Dribbble defender themselves by saying it’s not spec cause you retain ownership I deleted my account.

Gathered my hysterical rantings into some calmer and collected thoughts. Nothing has changed though — I still hate chatbots.