I really enjoy using Tumult Hype (https://tumult.com/hype/) – it's a very straightforward app, similar to Sketch in that it's built around HTML design paradigms.

However, you can export animations as web apps, GIFs or MP4 video – so I use it all the time to create quick sketch animations.

I agree - I think I'll wait for it to come down to half the price before getting one.

I think they are waiting for someone to say that so that they can reply – it's 1 typeface with 259 fonts (which is technically the correct way to use 'font')

There are a variety of apps in the AppStore which will generate a colour palette. For instance, ColorSchemer

Good article – thank you for sharing your process. It was also great to see that you realised the value of using personas in your design. As someone who advocates rapid prototyping, I too think it is important to ground your design work in a solid understanding of user personas to 'ground' your design and to give you and your stakeholders a common point of reference based on user insight.

I've worked at quite a few design agencies, and I've been involved in a few of their website redesigns. One thing that is universally true is that agencies do not use their sites to solicit new work. The kind of work enquiries that result from the 'contact us' page are too low-end. Think 'Mom & Pop' stores and small businesses looking for an inexpensive website design.

Therefore, you can expect that potential clients visiting the website will already have had an introduction via a managing partner or business development person and they are visiting the website to familiarise themselves with the portfolio of work to follow up on an initial discussion, or to look up the team to understand who they would be working with.

You can track all of the subtle UX improvements they've made through each version of OSX– but I'd struggle to think of specific design-centric features.

But as you pointed out, and I mentioned – you have the platform-effect of most designers being on Mac, so design focussed products like Sketch will likely launch on OSX/iOS before PC/Android.

I'd like to dwell on the 'superfluous' points – Apple has always been design-led. They have a history and tradition in crafting experiences that have changed the industry as the others play catch-up– including, at least in the early days, Microsoft. You wouldn't have the desktop as we know it, without Apple. Nor would you have the slickly designed smartphone look & feel we have come to expect without their diligent pursuit of the best experience.

So, as a designer – do you want to support an innovator or a follower? I think it's important for design professionals to see a company that values design innovation when design can be often overlooked in the corporate world.

Today, there may not be a functional reason to choose Mac over PC, but since they have this legacy as the platform of choice for designers – it is still a pragmatic choice to be using the same platform as your peers.

If you've been working client-side or agency-side and haven't heard someone say "... like Apple's website" in your career – then I'd be very surprised.

Everyone borrows. I agree with Jonathan that I think it diverges enough to not be called plagiarism.