To be honest, I don't understand what the fuzz is about yet. The actual design aside: this initiative feels like they sent somebody with a knife to a gunfight. Does it make sense to anyone, like - what is the goal here? Which issue is being addressed? Stuff like that?

Hi,

thought you might be interested in this little piece of digital art we pulled together. Nope, it doesn't have a purpose other than exploring what web.gl and browsers are capable of rendering. Needs a solid GPU. A smartphone optimized version is in the making.

If you want to know what happens with design-kind, look at the current state of DJing.

Well, harsh words serve a purpose as well. In this case I'd file the use of language under passion, not anger.

Here's a little review of my experience with your site.

First thing I notice is the hero section saying "We Grow Materials", followed by the intro text. Which doesn't contain any hint that you're providing anything I can actually purchase.

Navigation

Logo in the left, menu in the right - everything as expected so far. However, I can't find anything except the shopping basket icon indicating there's a shopping section.

It took me a minute to realize "The Shop..."-link slipped my radar cause it's "masked" by the logo > didn't expect a link below it, because the main navigation is placed right-hand.

What I would do: iterate on the hero-headline. "We Sell Grown Materials" would instantly tell me the site isn't just about grown materials in general, but I can actually buy them (yet, it ain't a perfect headline).

How about placing the shop link within the menu on the right and link to the shop instead of opening a submenu? Of course I'm not a potential customer, however the amount of information is a bit overwhelming.

My 2 cents, Ronny