Espen Getz Harstad

Espen Getz Harstad

Oslo CEO at Brandpad Joined about 7 years ago

  • 14 stories
  • Posted to Our top 10 books on graphic design., in reply to Alex Hoffman , Apr 25, 2018

    Actually not read Why Johnny Can't Brand. I'll make sure to pick up a copy! Thanks.

    0 points
  • Posted to The official launch of Brandpad, in reply to Thomas Michael Semmler , Jan 09, 2018

    We agree, and this is definitely something we are working on. That said, Brandpad is normally used to deliver brand identities and their assets and guidelines to clients — not necessarily as a document on how UI should work.

    0 points
  • Posted to A future for brand guidelines., in reply to Darrell Hanley , Oct 17, 2017

    I agree with this and the fact that we’ve seen so many design systems and library integrations pop up this year is probably proof that you’re not alone in thinking this is a good direction. It would solve a lot of problems.

    The only thing I personally find problematic with this approach is that while a brand guideline should be used by the whole organization (sales, marketing, PR, etc.), the design library (normally) only accommodates designers. So integrating works well for when something 'designed' is being produced, but don’t provide any support for other people (who i.e might need to send a logo to a reporter, or check that the color on a slide is the right one, or order new material etc).

    0 points
  • Posted to Google Brand Black Belt, Apr 25, 2017

    I like it. Seems like a simple and usable identity formed from an understandable concept.

    1 point
  • Posted to What do you include in a web design style guide?, Nov 04, 2016

    A grid or template/module overview is usually nice too.

    0 points
  • Posted to Poll: Which desktop email app do you use?, in reply to Andric Tham , Oct 31, 2016

    +1. Some occasional issues, but overall a very good client.

    1 point
  • Posted to Site Design: - Curated well-designed products, Aug 26, 2016

    Well done, some really nice products here.

    3 points
  • Posted to Pentagram designs new logo and identity system for Mastercard, in reply to Andy Leverenz , Jul 15, 2016

    I agree, simple should not automatically equal poorly made.

    0 points
  • Posted to Ask DN: Stripe or Braintree?, Jul 11, 2016

    I've never used Braintree and I probably never will due to how well Stripe works.

    2 points
  • Posted to Deep landing page analytics?, Jul 11, 2016

    I'd try Hotjar, they will provide both scroll length and the amount of click/movement down the page through heat maps. For further investigation you can use thescreen recordings. Also second Heap Analytics for stronger event-tracking.

    1 point
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