Actually not read Why Johnny Can't Brand. I'll make sure to pick up a copy! Thanks.

We agree, and this is definitely something we are working on. That said, Brandpad is normally used to deliver brand identities and their assets and guidelines to clients — not necessarily as a document on how UI should work.

I agree with this and the fact that we’ve seen so many design systems and library integrations pop up this year is probably proof that you’re not alone in thinking this is a good direction. It would solve a lot of problems.

The only thing I personally find problematic with this approach is that while a brand guideline should be used by the whole organization (sales, marketing, PR, etc.), the design library (normally) only accommodates designers. So integrating works well for when something 'designed' is being produced, but don’t provide any support for other people (who i.e might need to send a logo to a reporter, or check that the color on a slide is the right one, or order new material etc).

I like it. Seems like a simple and usable identity formed from an understandable concept.

A grid or template/module overview is usually nice too.

+1. Some occasional issues, but overall a very good client.

Well done, some really nice products here.

I agree, simple should not automatically equal poorly made.

I've never used Braintree and I probably never will due to how well Stripe works.

I'd try Hotjar, they will provide both scroll length and the amount of click/movement down the page through heat maps. For further investigation you can use thescreen recordings. Also second Heap Analytics for stronger event-tracking.