Love the concept, but I would have never figured out to connect the F with the other text without having read this article. I wonder if they tested that?

What the CEO Wants You To Know http://www.goodreads.com/book/show/162816.What_the_CEO_Wants_You_to_Know

If it's autonomous, it's not a car, it's a mobile room. And in my mobile room I would like a bed for taking naps.

If Fog Creek stuck a GUI on this it would be the most approachable backend prototyping tool for designers.

I started testing in the 90's using labs which required a lot of planning and funding, so conceptually it's a habit to think of testing as something only done occasionally. But now testing is the cheap and easy part, and it makes me want to rework my flow to get a lot of hypotheses into the testing pipeline.