Website pros and cons:

Pros

Inexpensive – usually included in the price of designing your website Works on all devices – you don’t need a separate site for iOS/Android Easy to setup – no submitting to app stores, you just need a domain and hosting.

Cons

No push notifications No offline access No app store presence Poor design can cause problems like: Performance issues Cluttered design Poor usability https://crew.co/how-to-build-an-online-business/build-website-or-mobile-app/

Mobile app pros and cons:

Pros

Push notifications – send text messages to your subscribers Offline access – read articles, listen to podcasts, or browse a product catalog while on an airplane Great performance – a well designed app can be faster than a website Less cluttered – this depends on the website design, but apps tend to have less stuff Get on the app stores – it’s another way to get in front of your customers, you also get a button on their homescreen.

Cons

Extra expense – while some apps are affordable ($49/mo for example) it’s still another cost http://www.archer-soft.com/en/blog/how-much-does-it-cost-build-mobile-app Extra setup – you have to setup the app and submit to the app stores

The year 2015 saw an interesting relationship emerge between cloud computing and mobile apps. Their association led to the delivery of centrally coordinated apps to any device. This trend is likely to continue in 2016, because cloud technology is here to stay as it offers numerous benefits. With cloud support, app developers can retain the small size of mobile apps. And a word about cost http://www.archer-soft.com/en/blog/how-much-does-it-cost-build-mobile-app

There are many ways to develop an app at affordable price. Below are the estimated costs:

Simple, table based app – $1,000-4,000 Database App (native) – $8,000-$50,000 Games – $10,000-$250,000

from the article http://www.archer-soft.com/en/blog/how-much-does-it-cost-build-mobile-app

Ya, just sell them

Marketing Costs: After you build an app and put it up in the store, don’t expect it to attain wings and fly off the shelves. Just because it is built better, it can’t detriment the hundreds of other similar apps and gain the crowd’s attention. The targeted audience should be able to see it, try and like it. People wouldn’t know unless you tell them about it and there is no use building a great app if no one comes to know about it. And that is where the ‘Marketing’ comes in; what follows will be the bonus- their likings, more downloads, and the ROI! http://www.archer-soft.com/en/blog/how-much-does-it-cost-build-mobile-app