Interesting almost nobody here's using spaces to organise stuff http://css-tricks.com/snippets/html/add-spaces-to-dock-in-os-x/

Stopped reading right after this : "You’ve popped the popcorn, nestled on the couch, and queued up your favorite nature documentary"

Except Twitter's are "responsive" - http://postimg.org/image/gukldvn7z/

Don't worry, you're not missing much.

It looks like the text on your homepage tweets are now scaled depending on favourites, shares, RTs and recency. It looks pretty messy though with seemingly random text sizes ranging from 15px - 28px.

Scrolling is also laggy on retina.

Go to your profile page. Here's what mine looks like - http://postimg.org/image/gg7vjwgsb/

Pretty sure they don't: https://d262ilb51hltx0.cloudfront.net/max/905.3333740234375/1*5lS1yJXvungDfwkzaaxU2g.jpeghttps://d262ilb51hltx0.cloudfront.net/max/905.3333740234375/gradv/29/81/40/darken/45/blur/50/1*5lS1yJXvungDfwkzaaxU2g.jpeg

hehe. Yeah I noticed there's fade's in a little quicker. Although I just updated it to make blur appear faster.

Coolest. Thing. Ever.

it's not aimed at explaining the specific services Squarespace provides. A Super Bowl ad is always aimed at reach (reaching a huge target audience), rather than frequency (reaching a smaller audience multiple times).

A campaign with reach goals doesn't need to hammer home product specifics, it's aimed at reaching as many people as possible and building brand awareness. Which is what this ad is aimed at. It's kinda like saying "hey you've never heard of us? We do this. Go check out our website to find out more."

On the other hand, a frequency campaign - which will explain specific product offerings in more detail - run off the notion of pre-existing brand awareness, and are usually designed to reach a certain amount of people multiple times, in an attempt for call to action on a product offering. On TV, a good example of this is when brands continually repeat an ad throughout a program, so you see it multiple times - you'll notice all these types of campaigns have pre-existing brand awareness and are usually promoting a specific product - like a new cheeseburger meal at McDonalds or something.