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Co-founder of Lagom magazine, founder of 8 Faces magazine Joined over 7 years ago
Hi Jonathan. Thanks so much for the kind words!
I’m entirely self-trained as well and have no formal education in design, so I might not be the best person to ask! ;)
However, there are a couple of great books on typography that I’d recommend, and both do a great job of acting as easy-to-access primers that also get into the nitty gritty as you delve in: Erik Spiekermann’s Stop Stealing Sheep & Find Out How Type Works and Ellen Lupton’s Thinking with Type.
As for grids, Josef Mülller-Brockmann’s Grid Systems in Graphic Design is the one everyone always recommends, although personally I haven’t read it. For a concise yet thorough overview of grids and page layout theory, I can thoroughly recommend Alexander Ross Charchar’s web-based article ‘The Secret Law of Page Harmony’.
I hope that helps!
Hi Luke! I’m glad you asked.
Coming up with a new brand is so hard and we went through so many names that just didn’t work. Words come with so many pre-existing connotations, we wanted something that would be easier to remember and write, but act as a bit more of a blank canvas. At the same time, we knew we’d be having a strong focus on a positive work-life balance in our stories and that there’d be a recurring theme of living well but in moderation, so ‘lagom’ — the idea of having not too much, not too little — fitted perfectly.
We talk about the name in the magazine a bit (especially in the first issue) so when the connection is made it all makes total sense, but even if that meaning isn’t at first apparent when people discover us, that’s okay: the word itself gives us the almost-blank canvas we were after.
We’re working on the book as we speak, Peiran! :) Watch out for a Kickstarter project in the next month or two.
I’m never going to live that one down, am I?
Hi Aaron. Thanks for the kind words and for buying Lagom! It’s hard to give an exact date, but usually to that area of the States it takes about three weeks. Hope you enjoy it when it arrives!
Thanks for letting me know about Oh beautiful Beer, Chris — what a great site!
I wrote an article for Hot Rum Cow a couple of years ago about my favourite beers that also have beautiful labels. It’s now been republished online: [http://www.hotrumcow.co.uk/beautiful-beer-by-design/](hotrumcow.co.uk/beautiful-beer-by-design)
In general my taste leans towards very heavily-hopped IPAs and challenging sours. I also got into craft beer through a love of Belgian beers, so I’m always partial to a strong Belgian tripel.
Design-wise, I’m up for anything. From elaborate, illustrative stuff like those on Odell’s beers to über-minimal, let-the-hops-speak-for-themselves labels like those from The Kernel.
Thanks for the invite, Maxwell! And the questions, too.
Hi Judith. There’s definitely value in revival typefaces and I think it’s twofold: as you mentioned, it should be historically accurate (as a jumping-off point) and new — as in, making the most of it existing in the digital medium, doing things that could never have been done with the wood type itself. Sorry for not being anymore specific — I think the secret sauce is in exactly how the typeface designer achieves that balance between the historic and the modern. Of course, it could be said that simply having the typeface exist in a digital format is enough!
Hi Mitch! Are you in Mild Bunch? I used to work there when Jon first opened it. Or maybe you’re in Hamilton House? We might actually be getting a space there at some point soon...
Anyway, to your question: I’m afraid I have to hold my hands up and admit that although I love Bristol deeply — and I call it home more than anywhere else I’ve lived — I’m almost entirely untouched by its jobbing design scene. There are some new startups doing interesting things, but I’m afraid I have to agree with you about the agencies. It’s a shame because Bristol is such an independent, creative city, but I do almost no local client work.
That said, Bristol is the epicentre of an independent publishing scene, so maybe there’s space for you to get involved with some of the indie mags coming out of Bristol. There’s us, Cereal, Another Escape, Ernest Journal, Boneshaker, Sidetracked, Off Life... that side of things, at least, is super exciting.
Maybe Bristol needs some sort of meetup for independent designers? Big agencies not invited? ;)
On a parting thought, I’d encourage you to stay independent rather than get a full-time job. It keeps things so much more interesting.
Hi AB! I love technology, and I’m always excited by the new design challenges it brings, but to be completely honest I’m most excited when I’m designing physical products — at least for the moment, anyway. Delving into more analogue technologies is very much what gets me going as a designer right now. Smart fridges be damned. ;)
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