Hey Jeff. The overall point of the article was that a lot of these methods SOUND like an explanation to non-UX people when they are actually not a valid explanation at all. When those non-ux people are spending a lot of money on these non-answers, it becomes problematic.
Hey Jeff. The overall point of the article was that a lot of these methods SOUND like an explanation to non-UX people when they are actually not a valid explanation at all. When those non-ux people are spending a lot of money on these non-answers, it becomes problematic.