This is way more interesting to me than the cookie cutter tech websites everyone seem to design nowadays. At least this design is experimenting and doing something different. And just because it doesn't fall into the mainstream style, doesn't make it shit.

Totally. The job of a Product Designer is changing. Design is becoming more and more vital to business success, and designers need to understand how their designs affect the business.

Honestly, I wouldn't worry about it too much, especially about the tools. Learn Sketch, which won't take much time, pick a prototyping tool, and you're good to go.

The biggest change in terms of skillset that a Product Designer needs to possess is business sense and strategy. Focus on developing this area.

In Principle you can. When you make a change in Sketch, you can update the assets is Principle by reimporting the artboards. It will retain everything, as long as you don't mess around with the naming of things.

When you make a change in Sketch, you can update the assets is Principle by reimporting the artboards. It will retain everything, as long as you don't mess around with the naming of things.

What makes you think it's falling behind? None of these new tools compare to Principle imho. Principle is still the most powerful, and easiest to use prototyping tool. Most of these "new" features that Studio and Framer have been promoting, have been in Principle for years now. They're all playing catch-up. Just because something is new, doesn't make it better. And just because something is old, doesn't make it worse. I find that designers often follow trends too much, even when it comes to tools. Studio and Framer are the new shiny, hip things, so everyone is paying attention to them, but they're still not ready for primetime.

That doesn't mean Principle is perfect, there are definitely things that needs to be improve, but Principle integrated with Sketch is a powerful solution. In the end, just use what you like and works for you. Forget the trends and the fancy marketing campaigns.

1. Get the hell out of the agency world.
2. Find a company that fits those ideals/principles and see if they have an opening and apply.

How is Principle not on this list? It's hands-down one of the most powerful prototyping tools available.

Nope. Right now there's nothing compelling enough in either of them for it to make sense to switch from a Sketch/Principle/Zeplin setup. An all-in-one tool isn't enough. This combo is already so well integrated that it almost feels like one experience.

I'm hesitant to go back to Adobe for my UI design needs. They strung us along for years, forcing us to use a bloated Photoshop. They only got into the UI game because of Sketch. If it weren't for Sketch, we'd all still be using Photoshop.

Also, designing in a browser is just crazy talk. There's no real reason for it.

I would read up on some text written by some of the best typographers in our field. Marcel's suggestion above is a great start, also check out The Elements of Typographic Style by Robert Bringhurst. Those should get you started.

In short, it's not BS. Like Marcel mentioned, the proof is hundreds of years of use and learnings.