Joe MacNeil

Freelance copywriter Joined about 8 years ago

  • 20 stories
  • Posted to Verses: A place to write and share poems, Aug 04, 2016

    Love this, Charlie! Waiting for you to build a "DN for poets" ;)

    0 points
  • Posted to Ask DN: How to learn copywriting?, Jun 09, 2016

    Running against most of the advice in this thread (egad!) my advice would to be to avoid most of the advertising books and study some of the master prose stylists like Joyce, McCarthy, Toole, etc. Granted, they won't teach you formulaic ways to come up with taglines, product copy, etc. However, they'll inspire the sort of whimsy and wordplay that delights your users/readers, and will help set you apart from all the other copywriters doing things "by the book".

    1 point
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