BJ Fogg, behavior change expert and director of the Stanford Persuasive Tech Lab, shares his secrets to creating compelling experiences that effectively utilize habit design.

The Companion Web describes experiences that move seamlessly across the many screens in our lives - such as smartphones, tablets, computers, and televisions. The web today is built one device at a time, but in the near future, our experiences will be seamlessly linked together across our devices, creating a single shared experience, regardless of what device you use - or even who makes it.

Arguably, some of the most dramatic changes to the ways we communicate and work, from the iPhone to social media, are rooted in the design thinking applied to technologies that we all now take for granted, right in the palm of our hands. What's next on the horizon? John Doerr interviews a group of remarkable tech entrepreneurs: Path's Dave Morin, NEST's Tony Fadell, Flipboard's Mike McCue, and designer Yves Behar, about their visions for the future.

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