Did the author of this review know something about start-ups? I used Superhuman, I didn't like it, to clarify Im not a fan boy.

1) since I know Superhuman, they have the same landing page, It's look like they have a lot of work to do.

2) Still with that "horrible" website (I didn't like either), the get a ton of money on funding.

3) That website makes enough request access that they can't manage, so they prioritize referrals.

4) A good UX is that one who achieve the objective, its seems like this website make his job.

Too much theory and Dribbble, and no business/product orientation.

In similar situations I got the idea of add a game. The user story is this in brief:

1. The person upload a file (she/he have to wait 20-40 seconds).
2. A message appears with the – similar – following text: "We are uploading your file, while you are waiting you can play this game"
3. The game appears and the user play a short time because probably in 5-10 seconds the files is ready.
4. An other message appears with the – similar – following text: "We are ready but you can continue playing"

The game can be anything; Tetris, Snake, Pinball, Pacman, Mario, etc.

And wuala! You have a happy user because he/she wasn't conscious about that time that spend the system uploading the file.

(Sorry for my english, I'm from Chile (: )