Hello DN community

Jimi here from Pamily. Here is a quick motivation on why we developed the app:

There are a lot of mobile video sharing platforms out there, but we feel there is a huge and deserving vertical that is currently being neglected, PETS. Pets are wonderful companions, and my pets are my family. With all the technology improving/changing our lives, VR, AR; going back “analogue” of even the simple caring for our pets still makes my day.

Technology should make celebrating our love for our pets easier, richer and connect other likeminded pet owners/lovers together. Pamily is a place for pets, of pets, by pets. Mobile videos expand the expressions of love, humour, and other emotion we have with our pets, and all the expressions should be shared.

All feedback appreciated, cheers!!

Thanks for the encouragement.

Although it is easier and easier to push product development out faster, it is still not as instant as our ideas comes out (aaargh!!). There are just so many things to be tried out and tested. I guess the mobility of product is not quite at the mobility of content yet.

Hi Marcel, Thanks for the reply.

Yes there are some overlaps with Snapchat Story. I would say Snapchat is on the other end of the spectrum (Compared to Youtube the directory). Snapchat is mobile and ephemeral, and have definitely reimagined/anticipated what mobility is.

We view Snapchat (Story) as a message-first, (Snapchat) form bound, hence their inherent discovery is somewhat constraint. While ephemerality and fear-of-missing-out is definitely interesting take on mobility, of content, of communication. We think there are other dimension of mobility to be designed. Stay tuned for more updates.

Hi Ian,

Thanks for the comments.

Storie is a very coop app. Steven Chen of Youtube is actually our angel investor, we had many brainstorming session, intense debates on what a mobile-video mode of interaction could become.

As big as Youtube has become, it is more of a de facto directory of videos, that has progressed from the desktop paradigm. The mobility of Youtube is more augmented rather than "designed for. Just moving the Youtube model into a smartphone is probably not going to work.

Our ideal mobile video interaction is a more distributed atmosphere, less asymmetry between creators vs audience, more frequent encounter of goodness.

Thank you for the feedback Marcel!

I think one key difference of Waffles to YouTubers is that we feel there is an underserved audience who wants mobility and conversation. In Waffles, we want to create a community where there is less pressure to post-produce. Users just share what is interesting around them without scripts and lots of editing.

Another analogy is comparing forums to social networks to messengers. We view quicker exchanges of inspiration, supports, critics etc. Where shorter videos are loosely connect into longer narratives or conversations. I believe this fits the mobile-driven behavioural shift.

The next development will be the discovery once we accumulate more content than a simple list will do.

Proust was a neuroscientist

the square space has both restricted and inspired many designs, from genius to ok to bad designs.

Very interesting they went mobile first then web. Wonder why the strategic choice for this development?