Pretty sure this is just the result of Letterman merging two of his Pages together: https://www.facebook.com/help/249601088403018

This isn't an apples to apples comparison though. The image on the left is a view of a regular account profile that you follow, so naturally the content is more visible. The image on the right is a view of your own business profile (in a different language), which serves a different purpose and has different actions.

Isn't that the point of the project?

We cover subjects who tend to be underrepresented in the greater tech narrative. This includes (but is not limited to) women, people of color, folks over 50, LGBT, working parents, disabled, etc.

Hemingway Editor has a similar feature that isn't as annoying : http://www.hemingwayapp.com/

What happened to selling the innovation, not the product? This approach seems to be the antithesis to Butterfield's 'We don't sell saddles here' article.

I ride a Tokyobike CS with a few modifications.

The wooden tray on the back fits a case of beer perfectly :)

Seems legit

I actually think the illustrations do a good job of selling the idea that it's the complete antithesis of the Apple Watch. It's fun and playful to sell you on the idea of the watch and the 8-bit illustrations complement Pebble's UI.

If you click on the 'get the details' button underneath the illustration you go through to a product page which has glossy photos and technical specs to sell you on the actual products:

https://getpebble.com/pebblehttps://getpebble.com/pebble_steel

I'm sure it is intentional but it makes for an uncomfortable reading experience. Putting the thumbnails on the left would create a bit more balance, the design is too heavy on the right side.

It's interesting to see how little emphasis they are giving to search, the input box is all alone and fairly low-contrast. The Yahoo logo is grouped with mail and categories of content to explore showing that Yahoo isn't trying to be a search engine anymore.