Awesome initiative! I'd say these kind of exercises are very helpful for design students, junior designers, and also for design professionals who would like to change their focus e.g. from graphic design to digital product design. Good stuff!

Very solid stuff and great to see how all different assets work nicely together. Also, the approach seems to work well inside the app and also with marcom executions. Often, visual identity projects tend to focus quite strongly on marcom and actual products are forgotten or executed blandly. The case film was also great! Congrats for the team behind this case!

This is an interesting idea! Would be nice to see an example if it's possible and at least some parts of the system are public?