Agree with Weston here. Giving feedback is also stair-step process. You start with high-level/high-empathy. And if the person asks for a further explanation or to dig deeper into your comments...then eventually you may stair-step to some of these adjectives we're addressing. But most creatives are intuitive, and when you merely keep your feedback to high-level - they get it.

And this is from my experience of working with creatives (in person) and knowing that creativity is delicate. Harsh unwarranted critiques can make you inner creativity retreat. Is it really worth that? Keep it high level and if they want more detailed feedback – they'll let you know (meaning they're asking for it and can handle the outcome). Definitely not saying to take "feeling" out of your feedback. Additionally, think about how you would give feedback to your partner or your child. Helen's a person...not merely a screen name on DN.

Hi! A woman commenting here!

Two points here.

1. I agree that the balance of content on Helen's site is maybe confusing. Her work is definitely buried. As a hiring manager, I would most likely pass over her for that fact alone. In my opinion, culture fit is important... but the work comes first. BUT, maybe that's not the goal of Helen's site? We don't know. Maybe it's meant to be a more personal site versus a portfolio site.

2. Using words like "model," "beautiful," "dating profile," "vain," or "ego" isn't a helpful critique. Keep it about the work and content balance. Easy as that! What Helen's doing with her site isn't anything new so it shouldn't turn into a s**t storm talking about it.

This is the least user-friendly design. If your survey need instructions, maybe rethink it.