We initially created this to make our lives as a digital agency easier.

Our clients are all financial services firms and almost always want charts that they can use in the printed materials and on their websites. Thanks to SVG you can use the same charts for both nowadays.

I would expect to be able to point my phone camera at something and be given some contextual information about it.

I think you always have to get across what the app does in a single line of text, somewhere above the fold.

A lot of people won't even attempt to watch the video.

I always think my 13" MBA is small, not sure I could cope with designing on 11". I already put off doing much design work until I get back to the office so I can do it on my iMac.

I'm quite keen to try this out. I often look in envy at how nicely Outlook works on my clients' PCs.