Nice article! It depends on how we define design. The pixel perfect visual design is just one layer of design. To my experience, it usually happens later in the design process when other parts like use case, IA and interaction flow are validated.

The illustration looks so cool! But I'm wondering if this pixel style really helps marketing and sales... To me, it makes the watch looks cheap and unreliable because I cannot feel the quality and texture.

Another big part of Alibaba is their payment service Alipay, which is not mentioned here and not in this IPO.