Are we looking at the same brand? The previous Patreon brand identity had problems and was certainly not a 9 out of 10. If you look at it objectively, as a designer, you must recognize that there were some glaring issues. While this update might not be perfect, a lot of the problems are solved and it’s a step in the right direction.

First of all, just look at the old logo. I mean, what’s going on with that ’e’?? It’s unbalanced. The foot of the ’a’ and the cross stroke of ’t’ are not distinct enough. The t/r/e blends together. It’s far from perfect.

Old logo

Secondly, the updated typography clearly improves readability. The new icons are also a lot more connected with the typography and overall brand identity.

Old vs. new typography

Comparing a young company like Patreon with corporations (or Christianity, lol) that has had decades to iterate and fill their brand with value feels pointless. They didn’t get it right the first time around either.

PBS

Nike

If your take away is that this re-brand is bad, a critique of the actual work would be more interesting than a general ”the industry just thinks new is better”.

Yes, the new identity might have some problems. It feels a bit bland. The kerning in the logo seems a bit off. But I think it solves more problems than it causes.

These are my weekly listens at the moment:

Politics

Because these pods gives a good rundown of what's been going on lately with interesting commentary:

• Pod Save America
• Keepin' it 1600
• NPR Politics Podcast

Documentary

Because of the interesting stories and the great storytelling:

• This American Life
• Crimetown
• Serial

Your livejournal project page loaded 50mb of I don't know what before I closed it.

We are more racist and discriminatory now than we've ever been, but now it's just against a different group.

I assume you refer to white and/or privileged people as the "other group".

more racist and discriminatory now than we've ever been

Really?

Keep it up, proud of you

They seem to work with clients in music, fashion and entertainment which might explain not so corporate design direction.

Backpack by Bluelounge, $159

I have this one but in black, I've used it pretty much every day for a year and it's holding up good.

Looks nice, although it resembles heydays.no quite a bit.

Just tried it out for a bit, looks promising! I like that I can use the command line to track files and commit changes.

Can't seem to find which formats are supported though?