I think people sometimes make it a "me vs. them" concept as well, which is mistaken. A design solution stands on its own and a designer is simply an agent for it. People don't understand that and think it's the designer pushing their own agenda. A good designer pushes "good design's" agenda.

The biggest thing for me is when someone's ego or title dictates design decisions without any reasoning or data. Having someone, particularly outside the team, swoop in and force their opinion while ignoring the rationale born from a solid design process is a total morale killer. It breeds the thought, "Why am I even bothering with the process when it's going to get ignored?"

Thanks for the reply! I understand the concept of wanting to course-correct the brand direction as you grow, but I still feel this new mark is a bit unfinished. It's like the old logo was stripped all the way down to its roots to be built back up... but left there.

IMO, personality is a very important aspect to the brand of a disruptive startup... Uber's feels classy and sophisticated compared to a taxi. Lyft is the fun, outgoing, more casual alternative. Airbnb is the hip, young, techie alternative to hotel lodging that traditionally caters to families and business travelers.

Disrupting (I hate that word...) the shipping industry is ripe for the picking. All alternatives are global conglomerates with stale branding. Going for the heart with a fun, light, brand that evokes how much more pleasant and easy the Shyp process is a no-brainer, and I personally think the old one wasn't that far off.

I'm interested to read/hear more feedback from the community on this rebrand.

Poof! All the brand recognition instantly gone. Can't say much about the interface since I have never used it, but IMO the brand is a big step backwards. Sure, the "old" logo was based on a free typeface and could definitely have used an update and polish, but to throw out the mark and color, to me, is also the proverbial baby with the bathwater.

Your last point is interesting. A couple times we have run in to the issue of being stingy with Adobe licenses due to cost, but you're right about being able to have devs get in there and grab what they need.

Thanks, good to hear. I'm hoping our file management process would improve with better software.

Valid points. We're all on OS X but moving to Sketch would require us to stay that way.

Thanks, this is interesting and something I hadn't thought of.

I think that freedom is important, but do you have issues with maintaining a common collection of files with multiple pieces of software? If half a UI is in .sketch files and the other have is .psd, that seems hard to manage.

Thank you, I think the points about Sketch being faster to manage a large library of assets is important. We struggle with that at the moment.