But that's the thing: it's not a to do list =]

It's more about remembering mantras and ideas so they become ingrained in your decision making process as you go about life. It's not meant to help you check things off a list.

I'll let this comment from reddit explain, which does a better job than I could:

I had an idea recently to create a site like this. I totally get it. For me, it's all the little facts and tips I see every day that get quickly forgotten. Maybe it's because I'm getting older (late 30's), but what I need is reinforcement. A few days later, again a few weeks later, etc. That's how I have found that I remember things, and this app does exactly that. It's exactly what I thought of creating, and I'm quite happy to see that someone's done it.

I think it'll be a tough sell, OP, for anyone who hasn't seen the need for this already themselves. But I signed up for an account and look forward to using it.

Indeed! =]

Hey DN, we built this recently because we saw a gap not being filled by calendar/note/todo apps. We noticed that even after writing down notes/ideas we wanted to remember, we’d forget them because our brains just aren’t good at keeping things top of mind. It’s possible to set manual reminders but it quickly becomes too much effort.

I had a lot of fun with the CSS animations on the landing page, and there’s little details sprinkled throughout the product too. Overall I tried to keep it simple.

Would love to hear what people think (please be constructive). Happy to answer any questions too. Thanks!