James O.

Designer Joined over 4 years ago

  • 0 stories
  • Posted to Designer Fixes The ‘World’s Worst Logos’, Jun 02, 2020

    Man... those are actually really nice remakes.

    The Mama's baking is reallly nice.

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  • Posted to Revising product priorities and rethinking roadmaps in times of a pandemic, Jun 02, 2020

    It's funny because in "normal" times, these are all practices that we should do! Good reminder.

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  • Posted to Humaaans, will it replace freelance designers?, May 29, 2020

    If it does, than a lot of businesses will bland all together (which is really bad for business!)

    I wouldn't want to be in one of those businesses.

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  • Posted to AMA with Jenny Arden (Lyft), in reply to Jenny Arden , May 29, 2020

    Love it! Thanks Jenny!

    Couldn't agree more with you about "Learning what not to do" is as important.

    Re: Win: Impressive. It's actually pretty uncommon for big businesses to find such a "niche" behavior and do something about it.

    Re: Worst: Indeed. I'm surprised this would even happen?

    In my experience, the other kind of "worst" experiments/research is when you do something but then you can't/don't act on the results. Those made me want to quit a few times ;)


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  • Posted to AMA with Jenny Arden (Lyft), Apr 02, 2020

    Hey Jenny, impressive resume! I'm not sure if it's too late, but...

    ...I'd love to know the most successful design experiments you ran while at Airbnb, Lyft (or elsewhere!)

    And the worst!


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  • Posted to Case study: how we redesigned our product page & increased conversion rates, in reply to Szogyenyi Zoltan , Mar 16, 2020

    First thing you need to ask yourself is: What's the goal of that page? and then: What's the best way to measure if we reached that goal?

    If I can take a wild guess, I'd assume the goal is to sell the actual template. So conversions would be the main metric you want to measure here.

    Unless you measure that, you won't really know if it's better or worse than before! (ps: I've ran a lot of experiments and we get surprises allllll the time)

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  • Posted to Exclusive Interview with Stefan Sagmeister, in reply to Andrew C , Mar 16, 2020

    Hey Andrew, do you have any links to get in the mind of Tibor Kalman? I'd really appreciate it! Cheers.

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  • Posted to Typography tips for the web, Mar 16, 2020

    Honestly I don't mean to criticize but it's really hard to digest with the very heavy visuals that don't add anything to the content. I was hoping for actual tips...

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  • Posted to Subpar Parks – National Parks posters featuring quotes from one-star reviews, Mar 16, 2020

    Haha oh man... if you could actually put the real quote below each poster with the person that'd be even better.

    1 point
  • Posted to NY Times year in illustration, Mar 08, 2020

    The vatican one is really powerful!

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