Overview Dealsdate is an online gift shopping website providing gift items for special life moments such as birthdays, weddings, anniversaries etc. As part of their expansion goals in the near future, they required a mobile app to better serve their target audience.

Objectives 1. Study the target users to unearth pain points encountered when shopping for gifts 2. Explore possible solutions for the identified pain points 3. Validate these ideas through prototypes and user testing 4. Implement the design solution that best meets users’ needs and the goals of the business

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