9

Help! Need some feedback

5 years ago from

Hi guys, I recently created a Shopify store at landonwatches.com. However, I've been having a hard time with conversion - I get some page views from Instagram and Reddit, but zero purchases.

I know this is not entirely the right place to ask, but if possible, may I please humbly get your opinions on my shop? Since many of you here are UI/UX experts and could offer some valuable insight!

I have a few areas of concerns:

  1. First of all, is the logo too simple/lacking in design?

  2. Is the layout of the front page conducive for a first time visitor to browse through all my products and collections?

  3. For individual product pages, is there anything preventing or influencing a visitor from adding their item to the cart?

  4. Would you personally buy anything from this store? (No obligation, genuine need to know your opinion on why yes/why not. Reasons may be design related or not, e.g. personal taste, pricing etc.!)

I would really appreciate constructive feedback on my site's design - no other intentions. Thank you so much! :)

12 comments

  • Scott Barron, 5 years ago

    As already commented on - People are becoming a lot more aware of drop shipping stores and therefore staying clear from purchasing from them.

    Great podcast discussing the subject from "Reply All" https://www.gimletmedia.com/reply-all/117-the-worlds-most-expensive-free-watch

    7 points
  • Zsolt Kacso, 5 years ago

    Looks good generally speaking, I don't think that's your issue.

    One factor I'm aware of that's missing is building trust.

    You probably want return policy, money - back guarantee, secure checkout displayed in the footer so it's on every page.

    A physical address, contact information makes the business look more legit.

    Some people suggest payment icons near the "add to cart" button - Paypal, Visa, Mastercard etc.

    Reviews for your products would add a lot of social proof - there are Shopify plugins to import from your supplier .

    Building a stronger brand all around will probably benefit conversions. I mean an About us / Our story page, Contact us, FAQ. Integrating Instagram posts might add more aliveness as well.

    These are the things I came across in similar side hustle, if these don't help I would guess there is a mismatch between the product and your visitors. E.g. Visitor is interested in watches, but generally buys established brands, etc.

    Hope this helps man, good luck!

    6 points
    • James Young, 5 years ago

      This is pretty much spot on across the board - your site is fine, it looks like many ecommerce stores and that's ok, people are familiar with it and how they work but you're selling a fairly generic product in a saturated market with nothing to give me the confidence I need to complete a purchase.

      I run Cutting Edge Knives and over the years we've been selling the personal touch is always high on the list of things people feed back to us - having an identity, a verifiable address and contact number, clear return and shipping policies etc are vital.

      The other thing we learnt early on several years back is that not all traffic is equal - lots of traffic from some sources can be utterly useless to you (as you're seeing from Instagram leads) but more relevant traffic will almost certainly lead to conversions. You just need to find out what that traffic source is going to be whether it's Google paid ads or whatever.

      You're in a tough market and I can't imagine starting out selling a similar product but I think if you get more interested and relevant visitors to the site, they'll convert as there's not a massive amount wrong with the site itself but definitely look into making your terms and personal story/company info much more prominent.

      1 point
  • BAKA .kidBAKA .kid, 5 years ago

    It could be due to growing skepticism about cheap fashion watched on offer through ads on instagram etc. http://nymag.com/selectall/2017/09/the-weird-world-of-viral-free-watch-scams-on-instagram.html

    or it could be due to the same product being "free" on other websites, through a reverse image search google returned about 25 billion similar results for one of your products.

    https://sharperlooks.com/products/the-pegasushttps://www.affluentlooks.com/collections/free-promo-watches/products/promo-free-the-pegasus-watch?variant=482067709960

    i wouldn't buy any of these, even for the shipping.

    3 points
  • Cristian MoiseiCristian Moisei, 5 years ago

    I'm glad to see people are still asking for feedback on DN every now and then.

    I think your design is fine, but considering you're selling watches, that won't be enough. People don't buy watches just because they need to know the time, they also buy them to make a statement, to create a style, so if you look at the bigger names, they will all try and frame their products to associate a certain lifestyle with them. Also consider that since you're a newcomer to the block, people will naturally ask themselves why should they trust your products over those of more established brands in the same price range, and its your job to address that, to tell them a story about how the watches are built and what makes them special.

    I suggest spending some time on the competition's sites (try search for watch on awwwards, try visiting the bigger brands - I really liked the https://health.nokia.com/uk/en/steel site) and also try having a look at other products in a similar situation (newcomers trying to convince people to buy from them) like https://cowboy.bike or https://www.gogoro.com

    I don't think there is much you can do in terms of the questions you're asking (is the logo good enough, does the layout work), because those are fine, but I think you'll have to go back to square one and explore several fresh ideas after immersing yourself in other people's work (even if the ideas don't lead anywhere), and then starting again.

    If I were to change one thing about the site in its current form is that starting section that takes up all the space above the fold and says 'Shop Now' - when the rest of the page is a listing of all your products. It feels like starting on the wrong foot to me, like there's no reason for it to be there and I'd rather you either started with a statement about the watches (without the shop now button) and why I should even care, or started straight with the collections.

    I hope this helps.

    2 points
  • Craig Garner, 5 years ago

    It's always going to be tough to sell a product that is $10 on AliExpress for $80 - in general I think people are savvy enough to at least Google search the product you're selling.

    1 point
  • Lucian .esLucian .es, 5 years ago

    1. The page seems a little dull. I would appreciate more close-ups with the products. You could go for something more eye catching. Just check the apple watch page (probably you hate this example).

    2. I have no idea why, but the watches seem cheap. They look great design wise but maybe because the price, I wouldn't expect some quality watches.

    Also, more photos with them on a hand would be beneficial to understand scale.

    Hope it helps, Lucian.es

    0 points