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How Hopper designs its own space in airfare booking (underglass.io)
over 5 years ago from Rob McMackin, Designer
over 5 years ago from Rob McMackin, Designer
Fun Fact: Unlike Booking.com's dynamic urgency messaging, that CheapOair example of "2 tickets left" is static text. In my younger days, i fought hard to have it removed. It gave a small lift to conversions, but at a tremendous cost to retention. The company considered this a success and added several similar messages throughout the experience. Very short-sighted.
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