There seems to be an awful lot of scrolling involved when you get to the IBM logo with extremely little context - and even less reward. Closed the page without bothering to go to step 2.
Exactly. With a scroll wheel is painfully slow for no reason.
I'm not sure what they were going for on that section. I thought my browser was frozen. I scrolled for probably 15 seconds with no feedback
I thought it was the bottom of the page, and then your comment made sense.
Hey look! Another website made exclusively for Apple Touchpads / Trackpads! When are designers going to learn that a huge amount of people still use mice. Much less, nonsensical scrolling like this is such a drag.
Same, it's like scrolling through a video of a powerpoint. Font looks nice enough though
This was a painful experience.
Only to make you experience how painful it was to make the font. Design is suffering, amiright? ;) /s
Beautiful site, imo it would have been better if the whole thing could be scrolled vertically & uninterruptedly
I am more interested in the actual studio who've done that typeface and agency who did that web page.
From what I’ve heard Bold Monday did the typeface. https://boldmonday.com
Yeah, personal scrolling issues aside, the font is great, and its showcased really well. You can see the IBM 'DNA'/hallmarks in the glyphs at small and large scale, which I love.
One of the best font case studies that I've seen recently. Congrats to the team!