• Aaron Wears Many HatsAaron Wears Many Hats, over 5 years ago

    There seems to be an awful lot of scrolling involved when you get to the IBM logo with extremely little context - and even less reward. Closed the page without bothering to go to step 2.

    10 points
    • Daniel MarquesDaniel Marques, over 5 years ago

      Exactly. With a scroll wheel is painfully slow for no reason.

      2 points
    • Clarissa H., over 5 years ago

      I'm not sure what they were going for on that section. I thought my browser was frozen. I scrolled for probably 15 seconds with no feedback

      5 points
    • Brandon ZellBrandon Zell, over 5 years ago

      I thought it was the bottom of the page, and then your comment made sense.

      3 points
    • Andy MerskinAndy Merskin, over 5 years ago

      Hey look! Another website made exclusively for Apple Touchpads / Trackpads! When are designers going to learn that a huge amount of people still use mice. Much less, nonsensical scrolling like this is such a drag.

      3 points
    • Dan SimDan Sim, over 5 years ago

      Same, it's like scrolling through a video of a powerpoint. Font looks nice enough though

      1 point
  • Randall MorrisRandall Morris, over 5 years ago

    This was a painful experience.

    1 point
    • Andy MerskinAndy Merskin, over 5 years ago

      Only to make you experience how painful it was to make the font. Design is suffering, amiright? ;) /s

      0 points
  • Derek Nguyen, over 5 years ago

    Beautiful site, imo it would have been better if the whole thing could be scrolled vertically & uninterruptedly

    1 point
  • Account deleted over 5 years ago

    I am more interested in the actual studio who've done that typeface and agency who did that web page.

    1 point
  • Ricky SynnotRicky Synnot, over 5 years ago

    Yeah, personal scrolling issues aside, the font is great, and its showcased really well. You can see the IBM 'DNA'/hallmarks in the glyphs at small and large scale, which I love.

    0 points
  • Guilherme SchmittGuilherme Schmitt, over 5 years ago

    One of the best font case studies that I've seen recently. Congrats to the team!

    0 points