I'm so tired of the deceptive pricing pages it seems every company uses these days. If you bill yearly... quit showing a monthly price. It doesn't make you look less expensive. It makes you look shady. Be up front and transparent with your users. They're not dumb and they see through the BS.
I don't mind the yearly/monthly thing when they have a toggle that makes it easy to see both. My problem is when they show an introductory price and not the real price after the initial discount period is over.
I couldn't agree with this more. Huge pet peeve. I hate that so many companies are doing this these days.
Even Slack is on the trend, and their implementation of it is particularly bad when you're logged in (go to your Slack URL + /plans).
You are right, I think that such decisions are usually pushed by marketers, not designers. I read recently about tips for optimize SaaS pricing page https://cieden.com/how-to-optimize-your-saas-pricing-page-in-2022-complete-guide to avoid this kind of thing. Make a practical and honest solution that will work
What are some examples out there? And if you were to design the ideal pricing page, what would it look like? Could you share it with us?
Agreeing with @paavo on this one. Keep it simple, don't be tricky. Here's an example of one I worked on recently. https://d.pr/i/1RkslB
Thanks! This is great!