17 comments

  • Account deleted over 5 years ago

    Jesus that is awful. What a mess.

    6 points
    • Gen Uine, over 5 years ago

      I'm w/ Todd on this one... Appreciate exploring diff. layout methods... but this is pretty hard for the eyes to target anything. It all looks like texture.

      They could have at least used a different accent color to make the CTA / article tiles pop out.

      2 points
    • Scott Graham, over 5 years ago

      I'm also kinda with you on this one. There is clearly a lack of good execution and serious navigational issues. What surprised me the most was how outlandish the design is for such a large organization. They went down a risky road, tried to be different and mostly failed. Nevertheless, to note at least one positive point, I do think there was a good initial intention and an interesting creative starting point. Alas execution is just as — if not more — important than the initial creative spark.

      0 points
      • Interested Curious, over 5 years ago

        It seems like a periodic table gone wrong. I appreciate the idea, but I have a very very good feeling this design went wrong, but due to budget constraints or head creatives who outstayed their welcome, were forced to continue down this path, regardless of how questionable it ended up.

        1 point
  • Levin ~, over 5 years ago

    These wireframes look great! When do you think they'll hand it off for high fidelity mockups?

    5 points
  • Jimmy HookerJimmy Hooker, over 5 years ago

    Some of this copywriting, wow:

    Publicis.Sapient is purpose designed to address today’s digital business transformation imperative, with a core belief that success comes at the intersection of company and customer.

    Visually it looks great, but has practical problems with layout flow. I just don't know where to look. But reading through this, I'm not sure it's meant to be read so much as signal to their target that "We are what you are looking for".

    2 points
  • Aaron Wears Many HatsAaron Wears Many Hats, over 5 years ago

    Nice idea, to be different. Terrible execution though.

    1 point
  • C W, over 5 years ago

    I'm not sure what I'm supposed to be looking at or why it was submitted to DN in the first place?

    1 point
    • Scott Graham, over 5 years ago

      Not my work in any case, I kinda stumbled upon it and was surprised in many ways by it — positive and negative. So I was curious to find out what the fine people at DN thought about it.

      1 point
      • Mike Kingsborough, over 5 years ago

        @Scott Graham — you're absolutely right...this is a safe forum for discussion of the bad and the good. Not sure what CW means? but this isn't an award site. As designers — regardless of discipline — understanding and analyzing problems and their solutions is key to evolving and maturing this community an craft. Cheers dood.

        0 points
    • Interested Curious, over 5 years ago

      Aside from design critique Publicis is one of the largest forces in advertising. Sapient is their digital strategy arm now thats been renamed shuffled and repurposed due to the agency model falling a bit more out of favor.

      0 points
  • Powers Gray, over 5 years ago

    What is the point of all these little icons? They're confusing—this whole site is.

    1 point
  • Wesley HainesWesley Haines, over 5 years ago

    lolwut

    1 point
  • Jan ZhengJan Zheng, over 5 years ago

    RIP Sapient

    1 point
  • stephen fstephen f, over 5 years ago

    This fails on the basics: 1. where do i focus/look 2. where do i click 3. quickly, tell me what the site is about

    ... i mean, i feel bad because it looks like a lot of work went into this. But it just doesn't look right or convey information coherently

    0 points
  • Alejandro DorantesAlejandro Dorantes, over 5 years ago

    Main issue right now is navigation since there isnt a clear clue on what is clickable and what's not

    0 points