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Airbnb Plus (airbnb.com)
almost 6 years ago from Suganth S, Product Designer
7 comments
Harper Lieblich, almost 6 years ago Wow! This couldn't get any closer to textbook disruption theory.
Start with a product that underserves the incumbent's core customer base but is more affordable for the lowest profit customers that the incumbent doesn't care about.
Then, when you've established a foothold in the market, begin offering higher quality products that appeal to the high-profit customers but at a lower price than the incumbents.
Airbnb's messaging on this site couldn't be more accurately targeted at the new customer they'r going after.
Andy Stone, almost 6 years ago
Totally agree. There was a video a while ago of Marriott's CEO being interviewed about Airbnb. His reply was something like: "my daughter stayed in an Airbnb once and told me 'dad, you have nothing to worry about.' So I think Airbnb isn't going to be much of a threat for us."
Just found the article again: https://www.inc.com/chris-matyszczyk/in-a-few-words-marriotts-ceo-just-offered-a-statement-that-screams-a-lack-of-emotional-intelligence.html
Harper Lieblich, almost 6 years ago Hah! I love how they threw in the old Ballmer video clip at the end. Thanks for the link.
James Young, almost 6 years ago Tidy, functional and AirBnB styled marketing page.
Parvez S, almost 6 years ago
I really like this font family. Looks like Poppins' Cousin.
Juan Herrera, almost 6 years ago
Good ol' Circular
Aubrey Johnson, almost 6 years ago
The ole' Reverse Uber. Started with X, now they're onto Black/Premium. Worked for Tesla too.
Only a matter of time before food delivery (not the weird home dining thing they did in '14) is part of the process, then entertainment. Maybe they'll do airfare before this... guess we'll see.
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