Hairs on my screen.

Seems so DropBox-y to me

I don't understand the three overlaying images.

Bug report: someone left weird doodles on home page.

I've been a long term Typeform customer and love their product. But in empathizing with people unfamiliar with the brand/product...

"How you ask is everything. The versatile data collection tool for professionals. Typeform makes asking easy & answering refreshing."

This text, coupled with the random images and strands of hair, makes no sense whatsoever. Maybe once your product is super popular you can pull off shit like this and get away w/it, but I'm curious how this impacts conversions... I suspect it's detrimental.

The good old homepage used to make things much clearer and it had a great harmony with the product itself. This looks like a step backwards.

Weird I guess I'm alone in really liking the new look. The hand drawn arc reminds me of doodles on a notepad which makes sense to me. The color palette is pleasing as well. Unlike dropbox, which is about file management, forms and questionnaires aren't just a sort of enterprise and orderly business. I've used typeform in the past just to get simple questions answered from friends for parties and other things. Forms can be fun. I also like their emphasis on people to. A form at the end of the day is one person asking other people about things.

But they still can't do data params for helpful shit...

I think Typeform 2.0 the product is great, this homepage not so much. Personally, I feel the colors are interesting and different, but the "strands" are odd, and like others have mentioned it does a poor job communicating to users what Typeform's product actually does. The irony here is that David Okuniev the co-founder of Typeform is one of the best designers that I have ever met and yet It seems they contracted with an outside agency to do most of this rebranding, why? The more I look at this homepage the more confused I am about their design choices. Oh, and also the hand-drawn circle motion icon is cool, especially when paired with their new motto "a little more human", but that motto isn't anywhere on the homepage or next to the icon like it is on their blog...?

Wow. Completely underwhelmed. I think it's time to start looking at other form vendors.

Ok,

1. I don't know what Typeform is, and this site doesn't do a good job of educating me

2. I don't mind the visual style. I don't think it suits an analytics platform (?), but I don't mind it.

3. I don't actually know what product or service this design would suit. That's not to say I don't like it, but I just feel the site gives me mental images of like, clothing retailers, moreso than a tech firm.

4. I don't like the comments "ooh it looks like drop box". It's called "trends", gals and guys, and I would have thought that by now we were all big and ugly enough to understand that trends are:

a ) a thing; and

b ) that's it.

I don't like the homepage either, but the actual Typeform v2 is pretty nice. It's still a great product :)

I did not like anything Typeform 2.0.

I have been a Typeform user since the beginning and I believe that the founders created within their heads the idea that a change of image was needed and that this would strengthen the brand and the love of its users with the service. I do not know what data they had to make such a decision but I hope to be wrong, although the previous examples of other companies showed me that I am on the right path to how I see this issue.

In my opinion this design is pretentious, bloated with options and the visual part is like browsing Dropbox, not Typeform. In addition, you see too tendentious components, when what interests you is the opposite: that everyone uses you. You need to create a kind of generic, neutral style that reinforces the idea that Typeform is the best tool, not the coolest and trendy one. Looks more they're screaming culture things than the usefulness of the tool itself. It's like they want to seduce you more than educate you.

It is noted that the entire design was outsourced and not entirely made inside. Which denotes a lack of empathy for understanding their clients. I bet the designers inside Typeform and product managers know much more well their customers than an external agency who already screwed other big SaS companies.

The use of brown colors, typography makes the UI take too much relevance and personality. The previous one, on the other hand, managed to make you forget those details and focus more on the objectives.

For me it has been an ill-advised decision, let time speaks for itself.

Aside from my opinion, I wish them the best future.

This is very upsetting. Those strains literally make me uncomfortable.

Very curious about why Typeform took such a different approach in its visual communication (somewhat in line with Dropbox). My guess is that they are trying to go after consumer market so they made the brand look a bit more approachable and less techy. Does anybody have other thoughts? Any internal info about this @Ennio?

Visually looks like a combination of the Figma and Dropbox landing pages. I love the look of the new Typeform but I have to agree that it doesn't do a great job educating me what the service is. It's okay. But visually it's very nice.

Seems like nobody noticed but I liked the subtle animation starts as a perfect circle and becomes a hand-drawn circle.

I think they did a fantastic job in telling their story, expanding their target market, and coming up with interesting brand elements that differentiate them from other companies. It feels more humane, more welcoming. It is about time to stop comparing everything to Dropbox. If all you have is a hammer...