New Dropbox Brand (dropbox.com)
over 5 years ago from Eli Schiff, elischiff.com
over 5 years ago from Eli Schiff, elischiff.com
Sorry folks, no amount of mental maneuvering or aesthetic backflips can make me think this is actually good, but I'm looking forward to the equivocations and handwringing to convince me otherwise.
Anyone in SF? Can you go check on the dropbox design team, see if they are ok?
Just walked by their office and dropped off a pallet of water so they can stay hydrated. SO much glow paint, you guys.
Some Aston Villa fan @ Dropbox
Between this and iOS 11 headings, I’m falling into a deep depression. There’s only so much I can take.
Whats with all the beef?!? Progressive, bold, clean, considered. Least its not another site with neon fades and "nice" illustrations that make every product look the same. Theres so many product home page trends, its nice to see someone has thought outside the (drop) box. Sorry
Ok, actually... this is bad...
It seems like a small change, but they actually broke it. The old logo meant something to people, they were able to relate to it without any explanations.
It was also a perfect fit with the name of the company. I hope they are strong enough to reconsider and understand this was a mistake (with enough feedback).
Any unsolicited work of rebranding Dropbox with PAPYRUS font out there?
This is great
I hope somebody is smashing that cmd + z button at Dropbox.
Ew - those colors and typeface choice. This looks like something they'll slowly dial back over time. Nothing about it screams unique identity, it feels like they are just straying into trendy ambiguity. The brand mark is decent though, still an open box shape abstracted
I must say this is one of the most disappointing rebrands I have seen in quite awhile. So much so I can just imagine their art director in his beret, rat tail, and small espresso shot glass with a pinky out discussing how they should change the logo into washed a series of washed out colors that match Andy Warhol, disregarding everything about the actual customers.........Your designing an experience, not some art that will be hung up on a wall in a gallery.
Dropbox is a pipe, not a destination.
The logo and color are a good move, but the microsite to present all this… GEEZ!!!!!
Regardless of the terrible choice of typography, layout and color scheme, the thing that bothered me the most was the lack of effort and attention to detail that was put into introducing it, especially on the web spectrum.
The new dropbox.com homepage feels like it was done the morning before announcing the rebrand. It's such a static layout for a supposedly 'exciting, and vibrant rebrand'. The page simply "appears" followed by the janky—badly timed and eased—slide of the 'Sign In' and 'Sign up' panel. There's no meaningful transitions, the scrolling experience is poor. There is simply no polish to any of it.
On some of their brand visuals, I can see how it could translate to be something far more exciting, but it feels like they've chosen the worst font out of the family and the worst color combinations out of the scheme. They've should've let the new concept sink in a bit longer and explore it further before making the move.
Can someone from you designers here Explain why this is bad?
Honestly, this is art...but they're selling a real business product. So they should solve problems instead of throwing random colors and font weights on canvas. To me this is what happens if you hire too many fancy people and no one has the courage to disapprove...or simply drugs...all the time... :)
The design is not bad. In fact it is quite pretty (apart from the Aston Villa colours at the top).
I think the key issue is that the tool it self is very utilitarian, which their old branding matched. They were very minimal with some nice drawing to fill in the space.
Scrolling through the new site you see a cool spherical image that works with these big bold colours and fonts. Then you scroll to their interface and see a clean utilitarian interface and it feels off. It feels like I'm looking at a designer portfolio, showing off the dropbox mockup they made.
I like branding that evolves more naturally and I believe this feels to forced and a far departure from the great branding work that has been happening over the years.
Agree with all of this but I'll subtract actually finding it subjectively pleasing.
So they've gone to all this trouble but they couldn't even be bothered to update their logos in the desktop applications?
At least when Atlassian rebranded recently they updated everything including SourceTree along with it.
Where the design community meets.
Designer News is a large, global community of people working or interested in design and technology.
Login to Comment
You'll need to log in before you can leave a comment.Login
New accounts can leave comments immediately, and gain full permissions after one week.Register now