I'm actually a little sad that none of the original branding was carried through. It was one of the few warm-colored tech websites out there, and fit perfectly with the tone of the site.

For me it was a perfect place for people who like gadgets more for the benefits they bring to their life, and less for the tech itself.

This new design is too on trend and masculine. Almost like engadget.

Also, the bold Serif is kinda hard to scan.

Overall, very well executed, but misses the point a little

Damn, looks tight! Huge improvement from their old design, without over-doing it. Did you work on this, Ethan? :)

I normally hate hand-wringing and design navel-gazing over redesigns, but this seems like a distinctly worse product.

The text is harsh and difficult to read, the single-article pages now don't have a sidebar and feel like a much more endless column of text, and the link colors are wildly inconsistent. In a single page you'll have links that are black, gray, and red and could or could not be underlined. The new home-page layout is also much harder to scan because it's visually more complex.

Count me as bummed about this, I checked the Wirecutter daily. While I didn't think it had a nice design, I thought it was unique, and it was very practical and useful. This seems like practicality took a back seat to creating something more visually appealing.

So what I don't get is that they used this colored underline to indicate dropdown menus when you hover over menus items and literally 1 inch below that, they inconsistently utilize the colored line as a section divider instead of as a visual indicator for the user to find another dropdown menu. Inconsistencies like this hurt usability and aggravate me.

This is equally as bad as the dropbox re-brand.