What the fuck.

Google *Ad Designer

OH "yeah, I'd say the second most likely company to fuck over Adobe would be Google. Just after Adobe."

Looks like they have put together a massive team for this, so they must be pretty serious about entering the web design software space: https://plus.google.com/+googlewebdesigner/posts/F9B3VgBtXtd

This is actually a tool that was originally developed by people at Motorola: http://arstechnica.com/information-technology/2012/07/ninja-power-open-source-html5-toolset-hopes-to-unleash-the-web/

Took a test drive and found the interface to be really confusing. I understand this is still in beta so hopefully they can fix a lot the bad UI and UX.

Adobe Edge was so much easier to jump into than this, although I still have a hard time seeing anyone use this type of a tool in a production environment.

And I quote:

"Google Web Designer is an advanced web application that's built with HTML5 which lets you design and build HTML5 advertisements and other web content..."

From: https://support.google.com/webdesigner/answer/3184833?hl=en&ref_topic=3249465

It's a little strange using it for the first time. Macaw's demo video certainly made it seem like their tool will be much easier to use. When drawing a rectangle in GWD, the code output is drawing the element with canvas, and positioning it absolutely. I've looked and can't find an easy way to change this.