Brand New is brand new (underconsideration.com)
almost 7 years ago from KQ Dreger, Design at Patriot Software
almost 7 years ago from KQ Dreger, Design at Patriot Software
Honestly, this kinda sucks a lot. The headlines are so weak in hierarchy and the colors are all over the place my eyes don't know where to start or scan.
I first saw the article, which I like. Then I went to the front page. Holy crow, boxes everywhere. Very busy.
This just looks like a cheap/free font. Also, the "e" makes me really uncomfortable.
Now that's a fail of brand. Try to take it to a small size.
Nothing about this redesign works.
Nope, no, uh uh.
Oh, God.
I thought this was an April fools joke...
Wow, yeah... no.
The logo just doesn't work when scaled down. The website has too many different indicators and typographic styles to have any clear hierarchy, and with all the colors, there is way too much going on.
At least they responded to the criticism and will use that to inform how they move forward!
About as unsuccessful as when they redesigned underconsideration.com
I like it!
Domain is superb, but does not use in business
Perfect! Thumbs up
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