Not sure if I should laugh or cry.

Gwyneth Paltrow, Jessica Alba, will.i.am, Gary Vaynerchuk. One of these things is not like the others.

Oh boy, that's bad. That's really bad. Has anyone in the design department of Apple seen this? Just one person?

Isn't Will.i.am the dude who created the most hated smart watch of all time?

I genuinely have a difficult time believing an executive in Apple's brand/marketing department signed off on this. It's not April Fool's Day yet, right?

• Blatant knock-off of Shark Tank
• Terrible punny name based on a terrible movie
• The cheesiness in this show couldn't be more off-brand
• There's been tons of posts about independent developers going out of business

Is Apple Music going to be one the apps voted?

Eww... wtf?

This seems like a spinoff of the Dragons Den in the UK. This will basically be another fake reality tv show.

Presented without comment : https://www.youtube.com/watch?v=8gFA7DUM008

Appealing to the cheese-y demographic? Totally tainting the brand.

Will probably watch the first episode out of curiosity, but I think this is the kind of show that needs you to have drank a certain amount of Kool-Aid to enjoy.

What's interesting is the distribution platform. Apple Music?

Don't know why... but I was expecting some kind of small documentaries such as the Indie Game: The movie.

https://www.youtube.com/watch?v=GhaT78i1x2M

will.i.am? Seriously?

T ^ T

Interesting. But I guess we'll have to see how it actually turns out.