This feels very un-Apple, and I think it's also the coolest piece of media that Apple has put out since that "Designed by Apple in California" video. It's nice to see they're not taking themselves as seriously.
Had the same feeling yesterday, they are trying to be nice and kind. Steve Jobs is not there anymore so there is no "disortion field" anymore and that needs to be compensate.
I think my favorite part was the explanation of what a nit was.
Literally what I was thinking lol
Reminds me of the Honda Keep Up Campaign.
Woah, it's crazy similar!
Great work by Gretel
Didn't knew this, thanks for sharing!
When the commercial is better than the product itself. No ice.
Great use of the speed reading technique mashed with kinetic type as well. Their agency has always done quite a good job. Weiden + Kennedy if I recall?
Chait/Day is theirs.. .this feels like W+K's Honda work though. Who knows.
Love that they used Surkin. Their music taste is definitely getting better too, with Sia on stage.