Great presentation of the idea. But I think the song lyrics on some of the cups would be more impactful / readable if they were formatted around the way the lyrics are sung. Take the Ariana Grande cup lyrics as an example. It would be easier to read the lyrics if the line break was after "you" instead of "bout" - as that's how she sings it. And for the Yeezy cup, putting the three "Yeezy"s next to each other on the first line is more like how he sings it.
People would for sure take pics of these and share them, making it reasonable from a marketing stand-point. But if these are about cross-marketing, the song name should be shown as well; and a way to easily download the song should be thought through.
It's the beginning of a colorful and punchy marketing campaign that could be loved, but the design needs some more business details thought through as well. Business and design inspire each other :) Good job!
Love this comment mate! Really appreciate this. I think the comment you've made about the lyrics matching the reading is a detail that I overlooked, with this being short time scale I didn't have much time to explore the concept, but I definitely think this detail would add a lot.
I was originally thinking of incorporating more into the project to promote cross-marketing, but I only had a day and time got the better of me. I see this as a fun project and a chance for me to return to Graphic Design roots. So I would definitely love to revisit it at some stage add more around the download side.
This comment has given me a lot of ideas and I really appreciate it. Thanks Darius!
You're welcome! You should see how far you can take this idea if you're still interested in it; fleshing out the campaign. It'd make for a way more meaningful portfolio piece :)
Decided to take a break from UI and do something fun. Let me know what you think.
It's more like a collaboration between Starbucks and the artists/labels using Spotify's art direction.
A better collaboration, from users' perspective, could be a Spotify jukebox installed on some key coffee houses. Customers can add a song to the queue after buying a coffee and you could design the vouchers on the back of the receipts or the app specific collab page.
Anyways, the cups looks great!
I'm amazed you said this! This was literally one of the main ideas I was going to work on before decided to keep it small and simple. The ability to add your song to a queue in select Starbucks haha.
Thanks a lot for the feedback mate... and great minds think alike
I can see the Spotify design influence at play here, but don't see how this relates to the Starbucks brand beyond the use of their logo.
I was aiming to bring Spotify's design style to a Starbucks campaign. Originally I wanted to do more around Starbucks iOS application and gift cards to incorporate into the project, but as it's something that was done for fun on a Sunday.. I didn't quite get the time to go there with it. If I get the opportunity to update it at a later date maybe I'll add more elements to incorporate staples of the Starbucks brand. Thanks for the feedback mate, much appreciated.
I think it was a great idea. Starbucks is always playing music and selling CD's at the counter. A colab with spotify makes sense
I'm no guru on Starbucks brand guidelines but I don't think I've ever seen the logo used in white.
Edit: I looked it up and using the logo reversed out is not desired. https://issuu.com/bondo/docs/qsr_starbucks__we_proudly_serve__lo Although this brand book is bit dated.
First time for everything haha? Also the original stores used white..https://upload.wikimedia.org/wikipedia/commons/b/ba/Original_Starbucks.jpg so I'm gonna play it off like I was going back to the roots.
This is a really good idea, this would be awesome! Starbucks has the red cups during the holidays, music and song cups seem like they'd be a great seasonal thing for a partnership at the very least!
Thanks a lot for the feedback Carlyn!
Cool idea. Imagine the cost implications for Starbucks to use these artist's images and IP in their advertisements...
Again not much thought was put into this from the business perspective. Aside from the IP, I'd imagine using the bright and various colours for print would have huge implications on their cup manufacturing costs alone, making it not a great option. The design really is nothing more for me than a break from UI to do something fun and a pipe dream haha. Thanks for the feedback though mate.
It looks great! If I drank Starbucks, I'd wish it to be out of a cup like this :)
I love the aesthetic, but the main problem I see is that the sleeves on the cups would totally obfuscate the entire design!
I know what you mean. Was thinking about doing sleeves at first but I think for the purpose of a campaign people would likely take the sleeves off to share on social media and with the design being a purely visual thing here, it isn't obstructing anything that affects the experience of drinking a coffee. It's something to think about.
The separators between the lyrics and artists are weird. They don't have the same spacing and Bieber is missing one.
Attention to details means a lot to me :D
Adding the line for Bieber and updating the spacing on the cup so looks more natural. Thanks for pointing this out and the feedback mate.I'll take a lesson for next time to not let my photoshop files get so unmanageable.
Needs more CIrcular :P
Haha! I was going to say in the project.. would have used Circular but until I can get it from an agency I'm not licensing it freelance.
Makes sense :)