• Ed AdamsEd Adams, over 7 years ago (edited over 7 years ago )

    Wow, I really don't like this at all. When I was young I used to get Ministry of Sound's CDs and I enjoyed them a lot. I was a lot younger but even to me as a teenager their logo stood out as extremely distinctive. It's not a brand I love or anything but the music used to appeal to my teenage sensibilities.

    This new logo has practically none of the distinctive, defining features of the old one. I know some call it poor taste following the Instagram debacle to say a logo is bad without knowing the full story, but to me it sucks. It's got none of the character and charm the old one had.

    Side by side, the old one is far better.

    Ministry of Sound logos

    They could have modernized it by simplifying the crown and maybe switching out the serif text for a sans-serif, but IMO this new one is no good at all.

    4 points
    • Sean KellySean Kelly, over 7 years ago

      Saw him present this work at OFFF last weekend – both of the above are new work (which isn't very obvious on the case study).

      The one on the left is an updated version of the old logo to be used on any work showing older material or retrospective works, while the new logo on the right is to be used on all new materials.

      I admire the leap from the old one, and I think it's still quite memorable despite being so minimal.

      1 point
    • M. AppelmanM. Appelman, over 7 years ago

      Version on the right looks like an angry emoji

      2 points
    • Jodi WarrenJodi Warren, over 7 years ago (edited over 7 years ago )

      Here's the updated and original logo side-by-side:

      Ministry of Sound logos

      Original on left, updated on the right.

      1 point
  • Dominik PoradaDominik Porada, over 7 years ago

    Iconic → bland.

    3 points
  • Mick NMick N, over 7 years ago

    For me the old Ministry of Sound logo has and always will be iconic. This new logo will not.

    0 points
  • ポール ウェッブポール ウェッブ, over 7 years ago

    I quite like the new logo, it's neat.

    0 points