Site Design: Plaid (plaid.com)
over 7 years ago from Connor Hasson, Experince Designer
over 7 years ago from Connor Hasson, Experince Designer
I like it a lot, it is very easy to browse. It's quite subtle but elegant in aesthetic.
Would be nice to see more company highlights, like the Robinhood one on the homepage or the Level Money one on the products page. It goes a long way in boosting the service' image.
might want to add some prominence to the CTA, the screenshot is overpowering it.
It's a nice design, but very, very similar to what they had in place previously and does not really make sense for an update in 2016. There are a lot of visual elements and interactive elements that perhaps should be there, not solely any material elements, but elements in general that show the designer knows about trends and fads and how to execute them properly within the design. Interactions of any sort are lacking, which is a bit sad, these elements really pull the user in and allows the page to seem not so banal.
That's what I dislike most here, it's banality. The logo looks pretty neat, much better than the 'P' they used when I worked with them a few years back, though would be helpful if it was retina ready, looks quite fuzzy on my 5k. It's certainly not an elegant design as Ted notes, but it does have a nice subtlety to it, but I just feel as if this design is too little too late for this 'era' of design. Websites are becoming more than static sales pages, they're becoming interactive experiences for users, so perhaps next time around they'll push for something a bit more modern and risky in terms of design and function.
Admittedly, I was really hoping for a design heavily inspired by actual plaid fabric.
Clever use of gradients.
Nicely done.
Thats neat! :D But a bit sloppy. But thats not the design fault :)
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