Did they under pay a designer for all these designs well?
They paid them in exposure.
According to Brand New, about $5,000 was offered. They received 4k+ submissions. smh
For people in a third-world country, $5k can be a life-changing amount of money.
I hate unpaid work to hire, but I can see the other side of it as well.
Hopefully this empowers the designer in his career.
555 designers who didn't get paid for their work.
Nobody forced them. I wouldn't participate in that bullshit, but clearly the model works for some people.
It would be interesting to talk to the successful designers for 99designs and get their motivation/perspective on the process (maybe someone has done this?). I'd be curious to see what the average professional experience of the winning designers is.
You can say nobody forced them to do it, but its also possible that they saw this as their only option due to poor education about the professional design world, etc. I don't mean to say this necessarily the case, but I feel like that possibility makes the situation a bit more ethically ambiguous.
I suspect it's mostly people from third-world countries where winning one contest a month at $500+ provides them at least an acceptable livelihood. So they enter X contests to make that happen.
I agree it's shitty, and unpaid work for hire in the form of a contest is largely bullshit. But I can see the other side of the coin that it gives those people a platform to connect with clients they wouldn't otherwise find/work for.
Why would they get paid for work that wasn't picked in a contest?
Looks like a logo from 99 designs.
I like it.
"99designs is where great design lives," says the large image-based headline, subhead, and button (all part of the same image) at the bottom of their page.