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The Demise of User Research? (medium.com)
almost 8 years ago from Jared C, UX
almost 8 years ago from Jared C, UX
I don't agree with much of what the author says. User research has always had a quantitative component. Maybe they didn't use it before, but it's not like it's a new invention or that doing it undermines the other techniques. It's like a newbie painter discovering brushes for the first time and saying "the pencil is dead"
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