Historyless text messaging doesn't make as much sense to me, since the chat history can have enormous search and memory value. I actually find myself wishing the opposite -- that face-to-face conversations should have a searchable history. This feels like a step backward, especially to be done on a smartphone -- imagine someone texting you an important information, such as an email or a phone number... "Hang on, let me write that down before the app clears it from the screen!"

Still, I think the landing page is pretty clever, and I'm curious to see how this turns out.

The landing page is very cool. I actually thought about giving my email, even though i probably wouldnt use it

I think this is more of a feature then an actual company. Then again Steve jobs told dropbox that they were a feature, now look at them. all the best of luck! looks cool!

Never used snapchat... won't use this...

The animation bugged me a little. I missed the intro when I opened it in another tab so I had to refresh to see what it was and the timing was a dragging a little. I suppose its trying to get the point across.

I have to agree with most of what's been posted in the comments so far. I can't find a compelling reason to give these people my e-mail to see what this app is when it launches.

Can't we just use Google Talk with chat history off?

So it's a messaging app that doesn't keep chat history?