Instacart's new branding (news.instacart.com)

over 7 years ago from Jordan Staniscia, Designer

8 comments

Ian Williams, over 7 years ago
Instacarrot
10 points
Suhaila B, over 7 years ago
I love the new, simplified look! I'm curious: did you do the rebrand in-house, or hire an agency? What was the experience and process like?
7 points
- Nicolás Joel Engler, over 7 years ago (edited over 7 years ago )
  Yes, an insight on the whole rebranding process would make a nice read :)
  0 points
- Jordan Staniscia, over 7 years ago
  Sorry for the late reply—We did it all in-house! Hopefully we'll be posting an article soon on the process.
  0 points
Luca Candela, over 7 years ago
I can't remember the old look. You should have had a before and after in that article. The new logo looks good.
4 points
Allen Wang, over 7 years ago
Love the color.
1 point
Mathieu C, over 7 years ago
Nice redesign! I had the opportunity to visit Instacart last year, love their tech process
1 point
Tony Jones, over 7 years ago
I love the branding and the font used in the logo. great choices. On the business end, I still can't believe people are too lazy to go out and buy their own groceries. But hey...to each his own.
1 point

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