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Show DN: Pearson Re-brand

over 7 years ago from , UX Designer at K12.org

Pearson, a big ol' education company I work for, rolled out our re-brand today. https://www.youtube.com/watch?v=vsH1PSteduY

We still have the issue of being a house of disparate sub-brands, which I was hoping would be addressed with this re-brand... but alas apparently this is a multi-year roll out of a brand.. (say whaaat?‽?‽) but wondering what y'all think of the new mark?

It's intended for educational products from K-12 & Higher education... (One of my co-workers already pointed out it looks like Pinterest!)

Here's the Pearson site with the new branding: https://www.pearson.com/

Here's a site I found using the old mark: http://qualifications.pearson.com/en/home.html

What do y'all think?

12 comments

  • Jim SilvermanJim Silverman, over 7 years ago

    the interrobang feels perfect for the brand's direction. playful, inquisitive and exciting. visually, it feels a bit awkward on the super serious and rigid site.

    i don't think it looks much like Pinterest, beyond them both being P's in a circle.

    6 points
  • Kyle DeckerKyle Decker, over 7 years ago

    You work for Pearson? I'm so sorry. Good job with this, though.

    2 points
    • Nick ZakharNick Zakhar, over 7 years ago (edited over 7 years ago )

      Haha, I was surprised I got this far without any Pearson haters.

      Tis a crazy corporate beast, but I'm learning a ton about K-12 user expectations working here, and fighting on their behalves when needed (i.e. always.) We have an awesome usability lab here in Chandler AZ.

      *Not my work btw if that wasn't made clear. :p (I believe we hired some branding firm.. still investigating who)

      0 points
  • Darko KrstevskiDarko Krstevski, over 7 years ago

    I like this. The focus towards the diverse community of learners feels more appropriate and more friendly. Although the grey colour of the logotype feels more like attachment to the mark rather than being one piece. I work with the International Baccalaureate (IB) and I had to make this pun though :) Image alt

    2 points
  • Ed AdamsEd Adams, over 7 years ago (edited over 7 years ago )

    It does resemble Pinterest's logo a smidge, and I'm not too sure that looking like an interrobang is a good look for a brand where seeming authoritative is almost a requirement given the field, but this was probably the subject of a lot of corporate bureaucracy so with all things considered it isn't bad!

    2 points
  • Ray MartinRay Martin, over 7 years ago (edited over 7 years ago )

    Definitely feels friendlier. I worked with them a few years ago when they were doing interactive learning games for LAUSD.

    Cheers!

    1 point
  • Alex MartineauAlex Martineau, over 7 years ago

    I think it's quite nice! Looks like the part it is supposed to play. Great video as well, which has some nice complimentary animation paired with it.

    Thanks for sharing.

    1 point
  • jonathan bowdenjonathan bowden, over 7 years ago

    great work, love it!

    0 points
  • Nick ZakharNick Zakhar, over 7 years ago

    Thanks for the feedback all, I think it is a friendlier mark and it straddles the K-12 and H.E. styles in a smart way.. which may come off looking like the logo & text don't play well together, but I can see the purpose.

    K12 is a place where comic sans is welcomed with open arms... While Higher Education slaps serifs wherever they can.

    ...I think it's a nice compromise. :)

    0 points
  • aqsa ansari, over 7 years ago

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    0 points