So google's 2015 top search results are in and what i thought was funny is the most trending question in the "How To..." section is how to use the new snapchat update (that 'lenses' thing your friends keep sending). I hope the Snapchat team learns from this and make the User experience for new features better in next updates.
If you wanna see all the top searches here you go https://www.google.com/trends/topcharts#date=2015
Edit: So everybody seems to be at the same level. Because snapchat has this "hidden" feature people feel rewarded when they find it, just like with the Fedex logo were you see the arrow for the first time you feel like you have found a treasure.