Honestly Apple, after the fiasco that is Apple Music, the terrible quality of Beats hardware, and the insistence that U2 is good music, I am going to have to stop taking your opinion on music related things.
Ugh, I saw Beats and closed the page. Sorry, this Apple has changed.
Apple has been selling Beats for years. The Beats brand also fits right into Apple's ethos of premium products that focus on design & experience over the actual hardware.
I expected a list of every U2 album ever created.